The fluff pulp market continues to attract significant investment in mill conversions, acquisitions, and new capacity. Despite representing only 10% of the global bleached chemical pulp market, the sector remains inherently strategic because of its remarkably consistent growth rate, underpinned by improving living standards, demographic trends, and low penetration rates in developing countries. However, while the prospects for demand remain broadly positive, supply dynamics often prompt significant volatility.

Against this backdrop, our fluff pulp service aims to provide subscribers with Hawkins Wright’s observations on the sector. These observations will be drawn from discussions with industry contacts, coupled with a close examination of historical demand, supply and pricing data. Forecasts for these three variables will also be presented, allowing subscribers to plan effectively and successfully: to identify and seize opportunities and strategize for any threats. The analysis will also include an overview of the dissolving pulp market, which is having an increasingly important influence on capacity developments within the fluff pulp market.