Outlook for Fluff Pulp


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Outlook for Fluff Pulp

The Outlook for Fluff Pulp is a paid-for multi-client service which provides subscribers with an in-depth report published twice a year analysing fluff pulp supply, demand, and prices. Subscribers also receive our telephone/email response to any ad hoc questions throughout the year.

The fluff pulp market has been the subject of much interest lately, attracting significant investment in mill conversions, acquisitions and new capacity. Despite representing only 10% of the global bleached chemical pulp market, the sector has attracted investment because of its remarkably consistent growth rate; global demand has expanded at an average rate of 3.3% pa since 2011, compared to 1.9% pa for paper grade pulp. The growth in fluff pulp demand has been underpinned by improving living standards, demographic trends and low penetration rates in developing countries. However, while the prospects for demand remain stellar, a surge in new supply promises a period of market volatility.

Against this backdrop of growing uncertainty, the Outlook for fluff pulp service provides subscribers with Hawkins Wright’s observations on the sector. These observations include a close examination of historical demand, supply and pricing data. Forecasts for these three variables are also provided, allowing subscribers to plan effectively and successfully: to identify and seize opportunities and strategize for any threats.  The analysis also includes an overview of the dissolving pulp market, which is having an increasingly important influence on capacity developments within the fluff pulp sector.


The Outlook service comprises:

  • One main report published in February, containing detailed supply, demand and price analyses and five-year forecasts. The report is distributed electronically.
  • One interim forecast update published in August. Taken together with the main report, this update allows the key forecast data and assumptions – in particular the price forecast – to be updated. Distributed electronically.
  • A personal presentation: it will usually be possible for a Hawkins Wright consultant to meet with each client at least once a year to make a presentation on market developments.

Subscribers also receive Hawkins Wright's response to any questions on pulp & paper markets that may arise during the year.

  • Download current report:

    Click here to download the Outlook for Fluff Pulp - Q1 2021 report

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