Market research in China has typically been over-reliant on rudimentary assumptions regarding relationships between GDP per capita and paper consumption. More often than not, no consideration is given to the type of GDP growth (e.g. fixed asset investment rather than domestic consumption), nor to the massive inequalities which exist in China: over 800 million Chinese have incomes so low that they are unlikely ever to consume papers based on expensive primary wood pulp and imported recycled fibre.
The report ‘Defining the China Market for Pulp, Paper, and Board’ was first published in March 2003. One of our main objectives is to segment the market: to define the production and consumption of the higher quality grades of paper & board separately from the production and consumption of China’s traditional grades based largely on non-wood fibres and locally collected wastepaper.