Defining the China Market


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Defining the China Market

The Defining the China Market for Pulp, Paper and Board is a paid-for annual report, first published in 2003, providing a uniquely-detailed analysis of the Chinese industry and its prospects.

Market research in China has typically been over-reliant on rudimentary assumptions regarding relationships between GDP per capita and paper consumption. More often than not, no consideration is given to the type of GDP growth (e.g. fixed asset investment rather than domestic consumption), nor to the massive inequalities which exist in China: over 800 million Chinese have incomes so low that they are unlikely ever to consume papers based on expensive primary wood pulp and imported recycled fibre.

The report ‘Defining the China Market for Pulp, Paper, and Board’ was first published in March 2003. One of our main objectives is to segment the market: to define the production and consumption of the higher quality grades of paper & board separately from the production and consumption of China’s traditional grades based largely on non-wood fibres and locally collected wastepaper.

map of china

Official statistics of paper production and consumption in China are too general and out of date to be of practical use, and in many cases are contradictory and unreliable. Although the report incorporates all available published information this is augmented by extensive primary research throughout the year.

We have been encouraged by our subscribers to review and update the research on an annual basis. The report has become recognised by the industry as the most detailed and comprehensive analysis available. In addition to the report, subscribers benefit from continuous updates on the Chinese market and individual projects on request, throughout the year.

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