Defining the Indian Market


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Defining the Indian Market for Pulp, Paper & Board

Our recent market review provides an update to the more detailed market studies undertaken in 2008 and 2013. According to the leading paper companies and the national Association (IPMA), Indian paper & board demand is assumed to be 15-16 million tonnes in 2017, of which 2.8 million tonnes was imported.
Demand is assumed to be growing at 6-8% pa. Such growth assumptions are generally predicated on a young and growing population with rising levels of literacy and consumption, and a GDP growth rate of 8-10% (which is assumed to be the minimum requirement to maintain employment levels).
Current estimates imply per capita paper demand of just 11kg, compared to 75kg in China and a global average of 56kg. Given the demographics at play, India’s unrealised potential is often summarised by adages such as “an increase of just 1 kg per capita is equivalent to 1.25 million tonnes of growth”.
The Indian paper industry remains highly fragmented, with over 750 paper mills. Only 50 have capacity of >50,000t/y, and combined output of the “organised” sector is just 4.1 million tonnes running at a capacity utilisation rate of 90%. The remaining 9-10 million tonnes of production is very small scale, uses agricultural non-wood fibres and wastepaper, and is impossible to quantify accurately.
Our estimates are based on desk research using a combination of data from associations, customs statistics, trade press, corporate reports and email or telephone correspondence. 

The update includes:
  • Paper and board production from 2012-2017, by grade
  • Imports & exports, and implied demand
  • Pulp and recycled fibre imports 2012-2017, by grade and region
  • Recent capacity expansions in pulp, paper and board, since 2012
  • Short corporate profiles & investment plans of the leading players
  • Economic note
More detailed historical data is available from the earlier reports published in 2008 and 2013, on request.
  • Download current report:

    Click here to download the Defining the Indian Market - July 2018 report

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